Professional web analytics service
Web Analytics is a website tracking program to monitor, collect, measure, report and analyze visitors site interactions, conversions, website performance, user experience, etc. Study shown that 73 percent of businesses are using web analytics tools to optimize their marketing goals. At Digital Systems, we help you to implement web analytics program. Our Google and Yahoo! web analytics packages are listed below:
Google Analytics
Google Analytics (GA) is an enterprise-class smarter, friendlier and free web analytics tool to analyze traffic data, targeted ads, strengthen marketing initiatives and create higher converting websites. It has flexible and easy-to-use features categorized in analytics intelligence, advanced segmentation, flexible customization, e-commerce and mobile tracking, site engagement goals, data export API, advanced data analysis tools.
Package details
| Features | ESSENTIAL | PRO | EXTREME |
|---|---|---|---|
| GA account, tracking code & user access setup | yes | yes | yes |
| Domain tracking | Single | Multiple | Multiple |
| E-commerce tracking | no | yes | yes |
| Advanced segmentation & filtering | no | yes | yes |
| Efficient AdWords and AdSense integration | no | yes | yes |
| Goal funnel reporting | no | yes | yes |
| Intuitive reporting interface | yes | yes | yes |
| Custom intelligence alerts | no | yes | yes |
| Custom Dashboard reports | yes | yes | yes |
| Train-up a Staff | no | no | yes |
| Audit/troubleshoot existing GA | no | no | yes |
| Service code | IM-GA-ESSENTIAL | IM-GA-PRO | IM-GA-EXTREME |
Yahoo! Web Analytics
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system for the website owner to increase sales, visitor satisfaction, reduce marketing costs and gain new insight on online customers. It is highly flexible, data analysis tool with easy-to-use features categorized in executive analytics dashboards, raw and real time data collection, visitor demographics reports, visitor behavioral reports, custom reports and custom fields, advanced data visualization with notes, advanced PPC campaign management, merchandise reporting, visitor click path analysis, pre-configured conversion funnels and ad hoc scenarios, workflow management and fast deployment.
Package details
| Features | ESSENTIAL | PRO | EXTREME |
|---|---|---|---|
| YWA account, tracking code & user access setup | yes | yes | yes |
| Domain tracking | Single | Multiple | Multiple |
| Track page elements (incl. Ajax, Flash, Video, etc.) | no | yes | yes |
| Advanced segmentation & filtering | no | yes | yes |
| Site monitoring and report management | yes | yes | yes |
| Pre-defined conversion funnels tracking | yes | yes | yes |
| “ad hoc” click path scenarios | no | yes | yes |
| Visitor Click Path Analysis | no | yes | yes |
| Merchandise Reporting | no | yes | yes |
| Track campaigns (PPC, Display, Email, SEO, etc.) and keyword | no | yes | yes |
| Advanced data visualization with notes | no | no | yes |
| Customize data collection with custom fields | no | no | yes |
| Visitor behavioral reports | yes | yes | yes |
| Visitor demographics reports | yes | yes | yes |
| Raw and real time data collection | no | no | yes |
| Customize dashboard with the KPIs, time periods, benchmarks, goals and charts | no | yes | yes |
| YWA Software requirement | Managed Yahoo! Store or Yahoo! Search Marketing account | ||
| Service code | IM-YWA-ESSENTIAL | IM-YWA-PRO | IM-YWA-EXTREME |
Other information
| Features | ESSENTIAL | PRO | EXTREME |
|---|---|---|---|
| Package Customization / integration | get a quote | get a quote | get a quote |
| Rush service | yes | yes | yes |
| Communications | Telephone, email, instant massanger, ticket | ||
| Monthly activity monitoring, measuring and report | yes | yes | yes |
| FREE consultation | 30 minutes | 45 minutes | 1 hour |
| Service delivery time | 2 weeks | 2 weeks | 1 week |
| Service recommendation | Minimum 3 months for measurable results | ||
| Service cancellation (approved) | 1 day | 4 hours | 6 hours |
| Free maintenance support | 1 hour | 2 hours | 2 hours |
